Why New Braunfels is One of the Best Places in Texas to Move in 2024
New Braunfels, TX is a city that has been quickly rising to the top of homebuyers’ wish lists in recent years, and its most recent recognition as USA Today’s No. 3 best Texas city to move to in 2024 only goes to highlight that it’s an ideal place to call home for those seeking the perfect blend of historic charm, modern amenities, and natural beauty.
It’s easy to see what makes New Braunfels so appealing – with its excellent quality of life, unique culture and community spirit, and endless selection of activities for residents and visitors alike, it comes as no surprise that according to the latest 5‑year survey, New Braunfels’ population has grown by more than 32% since 2017, making it one of the fastest growing cities in Texas. Let’s take a closer look at what makes New Braunfels stand out:
Economic Growth and Opportunities
New Braunfels enjoys a flourishing economy, thanks in part to its strategic location near both Austin and San Antonio, allowing the city to reap the economic benefits of larger cities while still retaining its own distinctive charm.
New Braunfels’ economy is robust and diverse, spanning key sectors such as healthcare, manufacturing, tourism, and retail, which have created thousands of new job opportunities with top employers for its residents in the past few years. Additionally, the local economy has seen a consistent influx of entrepreneurs and startups, attracted by the supportive business climate and the high quality of life New Braunfels offers.
This vibrant economic activity is reflected in the town’s impressively low unemployment rate of just over 3 percent, underscoring the strength of its job market and overall economic health.
History, Charm, and Award‑Winning Attractions
From the oldest bakery in Texas to the oldest dance hall in Texas, New Braunfels proudly embodies the essence of Texan culture and history. The Gruene Historic District is a particular standout, inviting visitors to explore, shop, dine, and dance amid the historic township’s original structures, where every turn offers something memorable, from delectable German and Tex‑Mex cuisine to unique antiques and boutique stores.
New Braunfels’ dedication to preserving its unique culture and history while fostering a vibrant community life has earned it numerous accolades, including the “Destination of the Year” in the 2024 Texas Travel Awards.
The recognition came as no surprise to New Braunfels Convention & Visitors Bureau President Tanya Pence, who responded, “Our team of travel industry leaders – organizations, restaurants, attractions, hotels and lodging—roll out the red carpet for our visitors, and this award is proof that their hard work and dedication have paid off.”
Of course, New Braunfels also famously and proudly celebrates its German roots through annual events like Wassailfest and Wurstfest, a 10‑day festival that attracts thousands each November. This celebration of Alpine and Bavarian culture, complete with polka music, German and Texas beers, and themed food, encapsulates the city’s spirit of community and festivity.
A Nature Lover’s Paradise
For those who seek solace in nature, New Braunfels is a dream come true. The city is home to the Comal River, the largest natural freshwater spring in Texas, and the Guadalupe River, providing refreshingly cool waters perfect for tubing, swimming, kayaking, and fishing.
Hikers and bikers will love popular local spots like Landa Park’s Panther Canyon Trail and San Marcos’ Ringtail Ridge, as well as hidden gems like Palmetto State Park and the Madrone Trail loop, a breezy route that offers a great view of Canyon Lake.
There are plenty of other options for outdoor exploration as well, from the Natural Bridge Wildlife Ranch’s Texas‑style safaris to underground concerts and yoga held in the caverns themselves.
Ready to Make the Move to New Braunfels?
There are more reasons to consider calling New Braunfels home than just statistics and awards – the city offers a lifestyle enriched with community, nature, and culture, whether you’re drawn to its economic stability, educational opportunities, or the promise of endless things to see and do.
If you’re looking to lay down roots in a community that values everything that makes New Braunfels so special, look no further than Veramendi, where we blend the region’s rich traditions with a dynamic lifestyle that lets you live, work, learn, and play in a community designed for you.
Get in touch today or come visit us and see why Veramendi is the perfect place to call home. Whether you’re drawn to our incredible range of amenities, our small‑town charm, or the sheer convenience of having everything at your doorstep, Veramendi is the place to be. Experience true Texas Hill Country living, and begin your next chapter in a community that’s as unique as you are.
